Search Engine Optimization SEO Technique and Methods

Basically Two Type of SEO Technique

White Hat SEO - White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP).

It conforms to the search engine's guidelines.

It does not involve in any deception.

It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.

It ensures that a web page content should have been created for the users and not just for the search engines.

It ensures good quality of the web pages.

It ensures availability of useful content on the web pages.

Black Hat SEO - Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine.These techniques are also known as spamdexing.

Attempting ranking improvements that are disapproved by the search engines and/or involve deception.

Redirecting users from a page that is built for search engines to one that is more human friendly.

Redirecting users to a page that was different from the page the search engine ranked.

Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.

Repeating keywords in the meta tags, and using keywords that are unrelated to the website content. This is called meta tag stuffing.

Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.

Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.

Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.

Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

What is Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for

• designing and developing a website to rank well in search engine results.
• improving the volume and quality of traffic to a website from search engines.
• marketing by understanding how search algorithms work, and what human visitors might search.

How Search Engine Works?
Search engines perform several activities in order to deliver search results.

Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is SEO Copy writing ?
SEO Copy writing is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

What is On-Page and Off-page SEO?

On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.